Halloween is showing up earlier than ever in 2025, and if you’re someone who loves pumpkins, costumes, and spooky fun, you’re going to notice it right away this year.

This year, stores started selling Halloween decor in July, so summer wasn’t even over yet before the pumpkins and skeletons began to appear on the shelves. This new trend has been referred to as “Summerween,” and it’s growing absolutely rapidly. In an article from “RetailNext,” it is said that Americans will spend around $11.7 billion celebrating Halloween during the current year. More shocking is that they are bound to do nearly half of it even before October comes to a close.

The aesthetic has also changed quite thoroughly. Instead of the same bright hues like orange, green, and purple that the rest of us use, natural elements and earth tones are being used by most families. As “Better Homes & Gardens” chronicled, they found that the  trend is headed toward pumpkins in white, beige, or even wood, instead of neon-colored plastic. People are also becoming greener, recycling party decor, buying more permanent ones that don’t go out of style after one season, and even making do-it-yourself Halloween craft projects utilizing items they already own.

The costumes this year are also largely pop culture-themed. A recent article by “Good Morning America” states that the recent premiere of “Jurassic World: Rebirth” has put dinosaur costumes at an all-time high. TV characters and movie characters are always so popular, but group costumes and duet costumes are especially popular this year. So that means those people who want to coordinate with their families or groups of friends, may consider either a superhero group or a group of characters from the same show.

At the same time, gothic fashion is becoming trendy. As “Veranda” indicates, vintage Victorian-style fashion like black ankle-length dresses, dark lipstick, and even eerie locations inspired by Edgar Allan Poe’s poetry make their way. The fashion extends to decor—furniture is also in fashion, with homes being dressed so that they look more like haunted mansions than haunted houses.

So what does all of this mean for you? Halloween 2025 is earlier, moodier, and more creative than ever before. Whether you’re planning to dress up as a dinosaur, decorate your yard with creepy but classy pumpkins, or just collect as much candy as possible, this year’s Halloween trends prove that the holiday is only getting bigger and better.

Megan Doan, a junior, who’s already mentally planning her costume, summed it up: “The new trends keep Halloween feeling new, but the best thing is still hanging out with friends.”